Salesforce Marketing Cloud

Salesforce Marketing Cloud is a suite of tools designed to help marketers increase the value of their marketing platform, empowering companies to generate leads more effectively, convert those leads into opportunities, and close deals. Marketing Cloud lets marketers quickly create and deliver personalized content, engage buyers across channels, and track performance with a comprehensive view of cross-channel campaigns.

Platform Advantage

Customer Trust and Productive Marketing Campaigns

Gain customer information with powerful tools to manage your businesses. Send targeted emails to exact customers to fulfil their precise demand. Get to know customers' shopping practices, provide discounts, reward them for maintaining the business, and get new growth possibilities.

Monitor and Customize Marketing Activity

Keep track of customer interactions, brand health, and campaign results as they happen. Obtain information about customer sentiment, an overview of product feedback, and campaign performance and share customized reports to every stakeholder's command centre.

Data Management

Store various data types and create a precise data model for complex audience building and segmentation with Marketing Cloud and SQL.

AI for Personalizing Customer Experience

AI technology of Salesforce, also known as Einstein, comes with Marketing Cloud that takes customer engagement to a new level and helps personalize the customer experience.

Features Of Marketing Cloud

  • Email Studio

    Personalize email messages with data from the service cloud, sales cloud, and other sources. Automate all email campaign types like transactional, triggered, or promotional segmented as per various customer personas.

  • Journey Builder

    Communicate and reply on the go to customers on social media like Twitter, Facebook, Instagram, and others.

  • Mobile Studio

    Reach customers at the right time with SMS, MMS, push messaging, and group messaging depending on events, proximity and more.

  • Social Studio

    Listen to, post, interact, and analyze social media discussions to learn more about consumers, brands, and competitors. With the Customer Success Platform, you can integrate social into all aspects of your organization.

  • Web Studio

    Create stunning websites and landing pages with unique content. To analyze behaviour and gather insights, track every action your consumers do.

  • Advertising Studio

    Communicate and reply on the go to customers on social media like Twitter, Facebook, Instagram, and others.

Business Impact

Better Customer Understanding

Every interaction with your customer is personalized with Salesforce Marketing Cloud. It enables data connection from various sources and devices to create a comprehensive, unified understanding of customers. Make customer journey becomes a lifelong brand experience.

Generate More Leads

Coordinate your advertising, lead scoring, email nurture campaigns, and sales teams to improve your acquisition and nurture strategy. Flow Facebook leads into Salesforce automatically. Expand your email marketing's reach by creating cross-channel journeys that span email, mobile, and Facebook ads.

Enhanced Customer Segmentation with Single Source of Truth

Segment clients according to business requirements in demographic, geographic, behavioural, and psychographic. Design information to measure the relationships with variables like orders, experiences, and customer help cases. Combine user data, customer profiles, privacy management, and marketing journeys and build a single customer view to remove confusion.

Outstanding Customer Support

Salesforce Marketing Cloud uses AI and smart analytics to help marketers target customers with interactive messages. Its messaging services are built-in, saving time with Chatbots. Enhance customer happiness and loyalty with great service and LiveMessages.

Case Studies

Industry: Manufacturing

The company offers a range of conduit solutions for telecommunications, power utility and other accessories. They were facingchallenges with their existing Salesforce Sales Cloud instance and SAP ERP system. They were facing too many data integration challenges, their product and pricing configurations in SAP were too complex which led to hinderance in Sales and operations. Our team did a thorough health-check of existing orgs, migrated existing Salesforce Classic Sales Org to Lightning and implemented CPQ to simplify and automate their contracting process

Marketing Cloud
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Case Studies

Case Study | Dole Packaged Foods

Accelerating Dole’s Development Time From 9 Months to 6 Weeks

Dole Packaged Foods was struggling with the manual creation of material master data. MOIT supported the team in designing and developing a user-centric web app that digitized every role and workflow across the entire materials creation process.

  • 6
    Weeks to New App
  • 9
    Months Before MOIT

“We needed a mobile solution for our SAP systems that could be deployed easily and quickly. The solutions from MOIT were deployed in weeks.”

Gabe Dellevigne

Head of Digital Transformation, Dole

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