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Why Moment Marketing Will Beat Traditional Advertising

8/18/2016 5:30:40 AM

When Oreo sent its now famous “You can still dunk in the dark” tweet during a power outage that hit the Super Bowl a few...

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Walking the Talk: SAP Invests in Female and Diverse-Led Startups

In support of SAP’s commitment to the United Nation’s Global Goals, SAP.iO Foundries are supporting underrepresented founders in B2B tech. Meet the SAP.iO Foundry Berlin... ...

SAP Number One in Supply Chain Management Market Share for 2018

WALLDORF — SAP SE (NYSE: SAP) today announced that it is number one in supply chain management (SCM) market share. “Our commitment is relentless when... ...

SAP Appoints Subhomoy Sengupta to Lead Small and Midsize Business

WALLDORF — SAP SE (NYSE: SAP) today announced that it has appointed Subhomoy Sengupta as head of its small and midsize enterprise (SME) operations globally.... ...

SAP Names HSBC This Year’s Klaus Tschira Human Resources Innovation Award Winner

LONDON — SAP SE (NYSE: SAP) today announced leading international bank HSBC Holdings plc as the 2019 recipient of the Klaus Tschira Human Resources Innovation Award... ...

SAP SuccessConnect London: People Experience Matters

The future workplace looks very different than what we see today, from technology advancements to the changing nature of jobs, skills, and careers. Businesses need... ...

Announcing the Q2 2019 Release of SAP Analytics Cloud

Value lies at the heart of the entire innovation and consumption experience around SAP Analytics Cloud – the value our customers gain from the application... ...

Art at SAP: Dare to Fail – and to Talk About It

An art exhibition at SAP headquarters shows new fields of experimentation in photography and revolves around the innovation maxim “fail early and often.” Blinking signals... ...

Three Marketing Principles to Improve Employee Experience and Drive Business Results

People are the greatest assets for any organization in any industry. Whether it be customers, employees, or partners, people are the key drivers of success.... ...

openSAP Receives GlobalCCU Award for Best Corporate University in Corporate Responsibility

SAP’s open online course provider, openSAP, recently received the Silver Award in the category “Best Corporate University – Corporate Responsibility” from the Global Council of... ...
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