SAP Offers Consumer Products Manufacturers Real-Time, End-to-End Trade Volume Visibility and Management with Customer Business Planning

WALLDORF — SAP SE (NYSE: SAP) today announced an expansion to the company’s trade management portfolio, allowing consumer products companies to have unprecedented management of both nonpromoted and promoted product volumes. By combining planning and execution capabilities for nonpromoted volume with customer business planning along with promoted volume in its trade promotion management solutions, SAP is […]

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